In the last few years, customers have come to expect streamlined digital experiences from every company they do businesses with. Companies are evolving to meet these changes, adopting technology tools to reach out to customers through various digital channels. This year we’ve seen the importance of those technology tools more clearly than ever as companies have had to quickly adapt to doing business remotely. Digital transformation is no longer a far-off ideal; it’s a necessity. Read more about creating your company’s digital presence.
For more traditional companies, it may be helpful to think of your company’s interconnected technology tools in terms of the role they play in your digital “office.” Your company’s digital space can augment your physical office and extend your agency’s capabilities. It can make it easy for clients to do business with you even when they can’t come into your company’s physical office.
Websites: your digital storefronts
Your website is where many customers start their digital journey with your company. As a basic starting point, make sure your website is well-designed and easy to use – just like you would want your storefront to look clean and professional.
It’s also a good idea to test your website’s loading speed and mobile-responsiveness. Potential customers are going to bail if the pages are slow to load or if they have to pinch to zoom in to see the website on their phone.
You can test your website’s responsiveness with the Google mobile friendliness test.